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Showing posts from December, 2015

Aim for the Companies of Immortals

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Aim for the Companies of Immortals As David Ogilvy, Father of Advertising Said,” Don't bunt. Aim out of the ball park. Aim for the company of immortals.” These were his lines who stressed his employees to get the clientele of elite

Music as a part of brand management

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Music as a part of brand management  As they say, “Sometimes it takes One Good Music to bring back thousands of Good Memories”. In country like India, where Bollywood is its main source of entertainment for the people and it connect millions of it through its music