What really matters to make successful career

What really matters to  make successful career

From your child hood you might have heard this above famous jingle of Mayur Suitings which featured stars like Shahrukh Khan, Chandra Choor Singh, Salman Khan & Virender Sehwag.
They all carried the brand of Mayur Suiting’s which is aligned & signifies Class, Charm, Quality, Style and its feeling of being a “Star” kind of an appeal to the masses.

“Mayur….. Mayur…. Kya Hit!! Kya Fit!!”

The brand has always chosen its brand ambassador, from the Good Looking, Charming to the most Handsome Hunks of the Bollywood and to the most Flamboyant  Maverick cricketer the game has ever seen, the brand has done it all to make its audience believe that by wearing the Mayur clothes you are no less than a superstar.

Now in today’s context the mere definition of a superstar is changing.  Its perception has a whole is changing drastically. It’s no longer the good looks, the style, the six packs or the carefree devil may care kind of an attitude. It’s your character, your hard work, your perseverance, your grit and determination & coupled with talent & skills in the given field, that what makes you a “Real Superstar” and NAWAZUDDIN SIDDIQUI is the real time example for this. 

With his grit & determination, struggling in the film industry for more than 15 years. With no real charming looks or the Greek kind of body, or no funky kind of an attitude, with his just pure acting talent and to give life to the simplest of the character in the film makes him the impeccable Brand Ambassador of Mayur suiting. I used the word ‘impeccable’ because Nawazuddin Siddiqui has an actor & Mayur Suitings has a vintage brand of having a legacy of more than 30 years goes synonym to each other.

Because of the changing time and the masses being educated and 65% of India’s population is youth. Marketers feel that young India is ambitious and it wants a hero who comes in a grand avatar and inspires them not being dashing & macho but being real and true. Because Nawazuddin Siddiqui’s connection towards the masses from his acting and the kind of achiever he really is in his field & personal hardship he took for giving such outstanding work, that what compliments Mayur Suitings as a Brand.

 The brand is aligned to the idea of which Nawazuddin & Mayur is all about i.e., Achievement. By making the actor has a brand ambassador it gives the clear message to the audience (Indirectly) that, irrespective of who you are, where you are from, which caste creed or religion you are from, how you look, what’s your background that doesn't matter at all. What really matters is your will to succeed, your perseverance and most importantly to believe in yourself and can show the world, that you can make to the top of the mountain and you can enjoy the heavenly glory it has to offer. 

The inclusion of Nawazuddin Siddiqui has its brand ambassador in the elite list of Superstars like Shahrukh Khan & Salman khan, makes wave for a new trend in the way advertising/branding is perceived and how the advertisers are welcoming such change.